About Us & Benefits
rëzo was founded in 2018 by master hairstylist and curl specialist, Nubia RËZO The brand was conceived with the goal of empowering the curl community, celebrating textured hair and promoting healthy hair habits, all through expert curl education and product knowledge.
Nubia RËZO is a New York based master stylist, educator and go-to curl expert, with 40 years of experience in the hair industry. Sought after for her innovative approach to curly haircutting, Nubia possesses a strong passion and deep appreciation for curly hair care. Her extensive experience and pioneering approach has resulted in a long and notable career, making her one of the most in- demand and highly regarded stylists and educators for curly hair globally.
Born and raised in Colombia, Nubia moved to the US in 1975, before training with leading educators at Goldwell, L’Oreal, Wella, Vidal Sassoon, DevaCurl, Ouidad, Aveda, Paul Sebastian, and Mazella & Palmer.
By 2011, Nubia had developed her signature rëzoCut. Furthering her passion for expert curl education and product knowledge, Nubia opened the rëzo Academy in 2016 to train stylists on her cutting and coloring techniques. She began touring her in-demand masterclasses around the world in 2017 and launched the rëzo brand in 2018.
The rëzoCut was developed in 2011 and has since taken the curly hair world by storm, helping to reignite the love of curly hair for tens of thousands of men and women worldwide. Nubia RËZO has travelled all around the world to train stylists on her rëzoCut and rëzoLites techniques, and today, there are over 100 rëzo certified salons globally.
rëzo launched its namesake line of plant-based haircare products in 2019. The products are 100% vegan, cruelty free, sulfate and paraben-free, and specially formulated for all textured hair types.
In February 2020, rëzo opened its flagship salon location on Madison Avenue in New York City.